Email marketing is one of the most effective ways for coaches to nurture leads and convert them into paying clients. One of the most popular email marketing strategies is the email drip campaign. In this blog, we'll explore email drip campaigns, when to send them, what information to include, what call-to-actions (CTAs) to use, how many emails to send, and what the right cadence is.

 

What are Email Drip Campaigns?
Email drip campaigns, also known as automated email sequences, are a series of pre-written emails that are automatically sent to a prospect over a period of time. These emails are designed to provide value, build trust, and ultimately convert leads into clients.

 

When to Send Email Drip Campaigns
The timing of your email drip campaign is critical to its success. You want to send the right message at the right time. Typically, email drip campaigns are sent to leads who have expressed interest in your coaching services by subscribing to your newsletter or downloading a free resource from your website.


Here are some examples of when to send an email drip campaign:

  • Immediately after a lead subscribes to your newsletter.
  • After a lead has downloaded a free resource from your website.
  • When a lead has attended a webinar or event hosted by you.


What Information to Include in Your Email Drip Campaign

The information you include in your email drip campaign should provide value to your leads and be relevant to their interests. You should aim to educate, inspire, and inform your leads about topics related to your coaching services.
 

Here are some examples of what you can include in your email drip campaign:

  • Case studies or success stories of previous clients
  • Tips and tricks related to your coaching services
  • Free resources such as eBooks, whitepapers, or checklists
  • Personal stories or experiences related to your coaching services
  • Offers or discounts on your coaching services
     

Call-to-Actions (CTAs) to Use
Your email drip campaign should have a clear call-to-action (CTA) in each email. A CTA is a button or link that encourages the lead to take action. Your CTA should be relevant to the content of your email and should guide the lead to the next step in your sales funnel.
 

Here are some examples of effective CTAs:

Schedule a free consultation with you
Download a free resource related to your coaching services
Register for an upcoming event or webinar hosted by you
Follow you on social media
How Many Emails to Send and the Cadence

The number of emails you should send and the cadence of your email drip campaign depend on your coaching services and the length of your sales cycle. However, a good rule of thumb is to send between 5-7 emails over a period of 3-4 weeks.

 

Here is an example of an email drip campaign for coaches:

Email 1: Welcome and introduction to your coaching services
CTA: Schedule a free consultation

Email 2: Case study or success story of a previous client
CTA: Download a free resource related to your coaching services

Email 3: Tips and tricks related to your coaching services
CTA: Register for an upcoming webinar hosted by you

Email 4: Personal story or experience related to your coaching services
CTA: Follow you on social media

Email 5: Offer or discount on your coaching services
CTA: Schedule a free consultation

Email drip campaigns are an effective way for coaches to nurture leads and convert them into paying clients. By providing value, building trust, and guiding your leads through your sales funnel with clear CTAs, you can turn website leads and inbound leads into loyal clients. Remember to personalize your emails, track your results, and test different strategies to optimize your email drip campaigns.

However, if you are still struggling with email marketing or need help setting up an effective email drip campaign, consider scheduling a free consultation with our digital marketing experts. Our team has years of experience in helping coaches grow their businesses with email marketing and we can provide personalized advice and solutions tailored to your unique needs.

Don't miss out on the potential of email marketing to grow your coaching business. With the right strategy, email drip campaigns can be a powerful tool for nurturing leads and turning them into loyal clients. Contact us today to learn more and start growing your business!