Are you a coach with a website but your website feels dead? No leads are coming in? Maybe you look at your coaching website analytics and see that you have website visitors but they just do not convert into leads for you to call. Or maybe you want to run an online ad for your coaching business but no one is responding to your Facebook ad. So you spend time and energy on lead generation for your coaching website and finding new clients for your coaching business but nothing is working. That is where the lead magnet is going to be a game-changer for you.

You might wonder what a lead magnet is. A lead magnet is a freebie that you offer potential clients in exchange for their contact information. You might have seen ads when scrolling online doing exactly that.

It's honestly a great way to grow your email list through your coaching business and start building relationships with people who may be interested in working with you.

We see amazing results for our coaching clients all the time. A well-done lead magnet is going to up the lead generation of your website alone by 30% and it is not even that hard to do.

If you're a coach, there are all sorts of different lead magnets you can offer. To help you get started, here are 10 ideas:

  1. A free mini-coaching session: 
    Offer a 15-20 minute coaching session via phone or video conference. This gives potential clients a taste of what it's like to work with you and can be a great way to build trust and credibility.
  2. A cheat sheet or checklist: 
    Create a simple, easy-to-use resource that helps potential clients solve a specific problem. For example, a life coach might create a cheat sheet for managing stress, while a business coach might create a checklist for launching a new product.
  3. A worksheet or workbook:
    Offer a worksheet or workbook that helps potential clients work through a specific challenge or achieve a specific goal. For example, a wellness coach might offer a worksheet for tracking food and exercise, while a business coach might offer a workbook for creating a business plan.
  4. A video training/webinar:
    Offer a video training or webinar that teaches potential clients a specific skill or strategy. For example, a life coach might offer a webinar on how to overcome limiting beliefs, while a business coach might offer video training on how to improve sales skills.
  5. An audio training/podcast: 
    Offer an audio training or podcast that provides valuable information and advice. For example, a wellness coach might create a podcast on healthy eating and lifestyle habits, while a business coach might create an audio training on time management.
  6. A printable or digital guide: 
    Offer a printable or digital guide that provides step-by-step instructions for achieving a specific goal. For example, a life coach might create a guide on how to find your passion, while a business coach might create a guide on how to create a marketing plan.
  7. A template or worksheet: 
    Offer a template or worksheet that helps potential clients save time and effort. For example, a wellness coach might create a meal planning template, while a business coach might create a sales pitch worksheet.
  8. A resource list: 
    Offer a list of resources that helps potential clients solve a specific problem. For example, a life coach might create a list of self-help books, while a business coach might create a list of online tools for managing social media.
  9. A quiz or assessment: 
    Offer a quiz or assessment that helps potential clients identify areas for improvement. For example, a wellness coach might create a quiz on stress management, while a business coach might create a quiz on leadership skills.
  10. A challenge or mini-course: 
    Offer a challenge or mini-course that helps potential clients achieve a specific goal or develop a specific skill. For example, a life coach might create a 7-day challenge for building self-confidence, while a business coach might create a mini-course on email marketing.

No matter what kind of coach you are—life coach, wellness coach, business coach—a lead magnet can be a great way to attract new clients and grow your business. Remember that your lead magnet should be something that your ideal client finds valuable and relevant to their needs. Extra tip: Think about your ideal client and what they are looking for right before hiring a coach, what is the main issue they need to solve before they are going to contact you?

If you're interested in having a service that can help you create a high-converting website with effective lead magnets, consider booking a demo with CoachWeb. We offer website design and development services that are specifically tailored for coaches, and we can help you create a website that effectively converts website visitors into leads and clients. We also create all the content for you, from lead magnets to the website and social media posts. 

We would love to help your coaching business thrive.