As a coach, having a website is so important to establishing your online presence and attracting new clients. The tough part is that simply having a website is not enough. In today's competitive online world, your website needs to have certain features that make it high-converting and user-friendly. Let’s discuss the top 10 features that every coach's website needs and how our website design and development service can help you grow your coaching business.

  1. Professional Design:
    This might seem obvious, but like everything, trends change.You need to continuously update and stay on top of the latest practices to keep your website attracting the right people.
    Your website design is the first thing visitors notice when they arrive on your website. A professional, clean design and content that speaks to your target audience will help build trust with potential clients and showcase your expertise. According to a study conducted by Stanford University, 75% of users judge a company's credibility based on its website design. The good news is that our website design and development service can help you create a professional and visually appealing website that reflects your brand and values.
     

  2. Clear Navigation:
    This might seem like it is not as important but this can make or break your website. 
    A clear and easy-to-use navigation menu is crucial for helping visitors find the information they need on your website. Your navigation menu should be organized and labeled clearly, so visitors can easily find what they are looking for. According to a study by KoMarketing, 86% of visitors want to see information about your products or services on your homepage. We have worked with endless coaches and have put a little list of examples together for you:

    - Home: This tab should take visitors to the main page of your coaching website.

    - About: This tab should provide information about your coaching background, experience, and qualifications. It may also include information about your coaching philosophy and approach.

    - Coaching Services: This tab should provide an overview of the services you offer, such as one-on-one coaching, group coaching, workshops, or courses.

    - Testimonials: This tab should showcase reviews and feedback from past clients.

    - Blog: This tab should take visitors to your blog, where you can share articles and resources related to coaching and personal development.

    - Contact: This tab should include your contact information, such as your email address, phone number, and social media handles.

    - FAQ: This tab can answer frequently asked questions about your coaching services, pricing, availability, and other relevant topics.
     

  3. Mobile-Responsive Design:
    This is a no-brainer of course. With more people accessing the internet through their mobile devices, having a mobile-responsive website seems obvious but some coaching businesses miss this. A mobile-responsive website will adapt to different screen sizes and devices, ensuring that your website looks great on any device. According to Statista, mobile devices accounted for over half of all internet traffic in 2020. Our website design and development service can help you create a mobile-responsive website that provides a great user experience for all visitors.
     

  4. Fast Loading Speed:
    Another one you might’ve not thought about but a slow-loading website can turn off visitors and hurt your search engine rankings. According to a study by Google, the probability of a bounce (visitors leaving your website without taking any action) increases by 32% when your website loads between one and three seconds. If you have a website, try it out- how long does it take to open your homepage? Our website design and development service can help you optimize your website's loading speed, ensuring that visitors can access your website quickly and easily.
     

  5. Engaging Content:
    Engaging and valuable content is crucial for keeping visitors on your website and building trust with potential clients. We like to ask our clients “Who is your ideal customer?” think about that for a moment, who is it that you can sell to the fastest, stays the longest and pays the most? What is their demographic, and what is that ideal client's need? This way your content can be catered to attracting the right client. Of course, your content should be informative, easy to read, and relevant to your target audience. According to HubSpot, websites that publish educational content generate 126% more leads than those that don't. We create content for coaches that is engaging and informative content that showcases your expertise and helps you attract potential ideal clients.
     

  6. Testimonials and Social Proof:
    This one is huge! Website visitors do not know you and reading about other people sharing their experiences is crucial to converting more leads into sales. According to a study by BrightLocal, 91% of consumers read online reviews before making a purchase or booking a service. Yes, that is a lot!! Gratefully services like CoachWeb will also take care of your online reputation, making sure we help you establish credibility and attract more clients.
     

  7. Clear Call-to-Actions:
    Ever heard of CTA’s? Oh, those are the end goal of it all! Concise call-to-actions (CTAs), are essential for guiding visitors to take the desired action on your website. What do you want website visitors to do, is it booking a consultation or subscribing to your email list? Your CTAs should be prominent, easy to find, and relevant to the visitor's needs. According to a study by Small Business Trends, websites with a clear CTA can increase conversion rates by 22%.
     

  8. Lead Generation Form:
    Website visitors are great but if they do not leave their contact info, was it worth the visit? This is why we always include a lead generation form on all our client’s websites and create lead magnets for them. Your lead generation form should be simple and easy to fill out, with clear instructions and a compelling offer that encourages visitors to share their contact information. According to a study by HubSpot, businesses with 40 or more landing pages generate 12 times more leads than those with only one to five landing pages. Our website design and development service can help you create a lead-generation form that captures valuable visitor information and grows your email list.
     

  9. Blog:
    We also call blogs Better Listings On Google. Why? Because Google indexes your blogs and looks for keywords so potential clients can find you online. So including a blog on your website is a great way to showcase your expertise, provide value to visitors, and improve your search engine rankings. Make sure your blogs focus on topics relevant to your target audience and include high-quality content that provides value and encourages engagement. According to a study by HubSpot, businesses that publish 16 or more blog posts per month generate 3.5 times more traffic and 4.5 times more leads than those that publish fewer than four blog posts per month. We got you covered when it comes to writing blogs, as a coach you do not have time or desire to write lots of blogs, that is why our team of expert writers will take care of this for you.
     

  10. Contact Information:
    Last but not least, including clear and easy-to-find contact information on your website, is super important to encourage visitors to get in touch with you. Your contact information should include your phone number, email address, and physical address (if applicable). According to a study by Small Biz Trends, 70% of small business websites don't include a call-to-action or contact form on their homepage. Our website design and development service can help you include clear and prominent contact information on your website, making it easy for visitors to get in touch with you.

    At CoachWeb, we understand the unique needs of coaches and the importance of having a professional and effective website. Our all-in-one digital marketing platform and services offer website design, content creation and development, lead generation, email marketing, social media management, reputation management, and more. With our expertise in website design and development for coaches, we can help you create a website that showcases your expertise, attracts potential clients, and grows your business. Book a demo here to learn more about how we can help you achieve your website goals and take your coaching business to the next level.